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Our Mission & Values


  • The Responsive seeks to become America’s top choice for individuals seeking to meet their state’s mandatory auto insurance coverage requirements. We will achieve this by creating the best auto insurance experience.


  • Innovation: Creativity, taking controlled risks and experimenting are required to develop a better auto insurance experience.
  • Agility: Market conditions fluctuate; the ability to move quickly can make all the difference.
  • Performance: Ideas are only valuable if and when they are successfully implemented. Being creative and flexible in the implementation of ideas often leads to better results.
  • Quality: Every internal process is an opportunity to exceed expectations. Quality input dramatically increases the likelihood of quality output.
  • Meritocracy: Responsibility and rewards are assigned based upon demonstrated performance and achievement.
  • Life Balance: A healthy work environment is only possible when people are able to experience other fulfillment and rewards of life.